The world’s leading SaaS platform purpose-built for product management adds game-changing market requirements analysis and reporting capabilities, enabling companies to identify the products and features most likely to drive success in the market.
October 02, 2014
SAN FRANCISCO–(BUSINESS WIRE)–Wizeline, the leader in data-driven product intelligence solutions that help companies build winning products their customers love, today announced the addition of market requirements analysis to its core solution. Designed to put customer needs at the center of the product strategy process, the new offering identifies top market requirements and automatically determines the features and functionality that are most likely to drive customer value.
“A product manager’s #1 job is to build great products that their customers love and that the company can monetize,” said Matt Pasienski, Wizeline’s Director of Product. “The problem: even the smartest product teams are flying blind, with no clear indicators on what their customers actually want or what features are most likely to win in the marketplace.”
Wizeline helps companies optimize the allocation of effort to drive successful market outcomes. The system generates predictive recommendations identifying which product development investments will drive commercial success, drawing from data on sales, customer support, engineering, customer engagement and business KPIs.
On Wednesday, members of the Wizeline team were in Silicon Valley to present a preview of the solution at Sierra Ventures’ 9th annual CIO Summit, one of the country’s preeminent gatherings of executives and innovators. In attendance were thought leaders from Coca-Cola, McKesson, Condé Nast, Merck, Citrix and others.
“Wizeline’s solution generated some remarkable insights. For example, it found that many CIOs want to use data to improve customer experience — not only in the market, but also within their own organizations,” said Mark Fernandes, Managing Director at Sierra Ventures. “Combined with other market signals, the requirements analysis creates a clear picture of what customers actually want — and what sells.”
Unlike user panels, customer advisory boards or feedback surveys, Wizeline’s market requirements solution produces quantified results that can be automatically incorporated into the decision-making process. Users can adjust Wizeline’s predictive recommendations to weight the results in favor of, or against, a particular market requirement or strategic guidelines.
“Using Wizeline’s market needs analysis, we were able to identify and validate three totally new major features that are now rapidly gaining traction in the market,” said Nick Edwards, CEO of Boomtrain, a personalized email and mobile notification company. “We’ve been wowed by the simplicity with which Wizeline turns unstructured market data into clear, actionable insights.”
Wizeline is a product intelligence company. Its data analytics solutions help companies make autonomous business decisions that drive the development of winning products. Wizeline customers include Fairfax Media, Sefaira, Newscorp and many others. Founded in 2013, Wizeline brings together decades of experience from companies such as Google, Ooyala and AppNexus.