Company

Yahoo! is engaged in digital information discovery. The company focuses on informing, connecting and entertaining its users with its search, communications and digital content products.

Company

Yahoo! is engaged in digital information discovery. The company focuses on informing, connecting and entertaining its users with its search, communications and digital content products.

Company

Yahoo! is engaged in digital information discovery. The company focuses on informing, connecting and entertaining its users with its search, communications and digital content products.

Company

Yahoo! is engaged in digital information discovery. The company focuses on informing, connecting and entertaining its users with its search, communications and digital content products.

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About

Yahoo! is engaged in digital information discovery. The company focuses on informing, connecting and entertaining its users with its search (Yahoo search), communications, including Yahoo Mail and Yahoo Messenger, and digital content products, including Tumblr, and its four verticals, such as Yahoo News, Yahoo Sports, Yahoo Finance and Yahoo Lifestyle.

"Wizeline enables us to provide end-to-end transparency, all the way up to that thirty-thousand foot, executive-level view."

- Janet Huynh, Product Marketing

BrightRoll from Yahoo! delivers programmatic tools to help buyers and sellers make the most out of digital advertising. As the leading programmatic ad platform, BrightRoll enables the world’s biggest brands to exceed their video, display, and native advertising goals.

Using Wizeline, Yahoo!’s product marketing team has been able to reduce by 60% the amount of time required to capture market feedback and prioritize features for development. Moreover, they’ve been able to dramatically increase confidence in their recommendations and improve overall transparency and communication. As a result, the features and functionality prioritized using the Wizeline platform have driven significant revenue and customer value for Yahoo!’s business.

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